WorkFlow

The Project

The Government of Manitoba embarked on a digital transformation journey to enhance the management of media calls, social media interactions, project coordination, and task execution across its departments. Named Workflow, this project was designed to improve user experience, provide easy access to crucial information, and eliminate work and data duplication by offering a unified platform for all communications.

The Challenge

Implementing a new application in a government setting presented significant challenges, primarily due to the deep-rooted practices and resistance to change among staff. The task was not only to develop a new tool but to ensure its acceptance and adoption.

Crafting a development roadmap that accommodated future upgrades and enhancements was crucial to keep the Workflow application relevant, within budget, and efficient over time. This required foresight, planning, and flexibility in development approaches.

The Solution

To overcome resistance and foster a user-centric development approach, Pattern created detailed personas. These personas helped in understanding the diverse needs of the application’s users, facilitating a design that was both intuitive and efficient.

A flexible and detailed project roadmap was meticulously crafted, emphasizing iterative releases and continuous feedback to accommodate regular enhancements. This strategic approach ensured that the application not only remained relevant but also responsive to evolving user needs. By adopting this clear roadmap, the team was able to methodically segment features into distinct phases, aligning seamlessly with the client’s objectives and budget constraints.

Pattern delivered a custom-built system that streamlines the management of media calls, projects, deliverables, and tasks, marking a significant leap in government operations. Advanced social media management features were integrated, allowing for the exportation of posts for review and automated posting to platforms like Twitter and Facebook. Workflow’s dynamic dashboards and reports offer filterable metrics for media inquiries, incorporating visual tools such as bar charts and quick-info data points to enhance usability and accessibility.

The application boasts comprehensive user management functionalities, including customizable roles and permissions, the ability for users to update their personal information, and system administration capabilities for account management. Personalized user experiences are at the forefront, with features like the “My Week” dashboard, inline editing, and global alerts for data entry issues, ensuring that users can efficiently manage tasks and communications. These features collectively address the initial challenges, emphasizing a user-friendly, efficient, and scalable solution.