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Making a Region Searchable: What ‘Explore the Whiteshell’ Teaches About Tourism UX

Pattern in Practice Series: Part 1 –What ‘Explore the Whiteshell’ Teaches About Tourism UX Planning a trip should not feel like research homework. That was the core idea behind Explore the Whiteshell. Whiteshell Provincial Park is not a single destination with one front door. It is a region. It is lakes, trails, cabins, restaurants, shops, events, campgrounds, services, history, and seasonal experiences. For visitors, that variety is the appeal. For a website, that variety creates the challenge. How do you make a place with so many options feel easy to explore? That was… Read More